Robert Kaplan aprimora o método de gestão de desempenho BSC

Robert Kaplan aprimora o método de gestão de desempenho BSC

Robert Kaplan

Robert Kaplan, professor de Harvard, aprimora o método criado por ele em 1992 para monitorar o quanto uma estratégia é colocada em prática.

Um dos maiores desafios em grandes empresas é executar, no dia a dia, o planejamento estratégico de longo prazo. No papel, os objetivos costumam soar mais claros e simples do que na prática. Perceber como cada ação da agenda aproxima – ou afasta – os executivos do plano maior é uma tarefa difícil. Para sistematizar esse trabalho, de forma minuciosa e precisa, o americano Robert Kaplan, professor de Harvard, criou, em 1992, em parceria com seu colega David Norton, um método para medir e avaliar o desempenho de profissionais dentro das empresas.

Batizado de Balanced Scorecard (BSC), o sistema parte da definição da estratégia ligadas aos serviços e infraestrutura de uma companhia. Acompanha sua implantação e, finalmente, chega ao monitoramento dos resultados atingidos. Essa técnica continua sendo usado em corporações ao redor do mundo e, segundo Kaplan, ganhou ainda mais relevância no contexto econômico atual. “A ideia de não depender exclusivamente de medidas financeiras para avaliar o desempenho dos negócios tem se tornado mais importante nos dias de hoje”, diz ele a NEGÓCIOS. De acordo com o consultor, monitorar os impactos de questões intangíveis nas organizações – como lealdade do cliente, inovação, qualidade, motivação e competências dos funcionários, entre outras – é atualmente um dos principais pilares de uma companhia sustentável no longo prazo.

Ao longo de mais de duas décadas, Kaplan e Norton fizeram algumas adaptações ao BSC para adequá-lo aos desafios contemporêaneos e aos novos campos de atuação dos consultores – além de empresas privadas, o sistema agora também é implementado em companhias públicas e organizações sem fins lucrativos.
O maior aprendizado da dupla de Harvard ao longo desse caminho, foi reconhecer a importância do envolvimento da alta liderança na execução de seu método de gestão. “Os CEOs e diretores são essenciais para a criação de um mapa estratégico para a empresa, para a comunicação da estratégia a todos os funcionários e para a adesão deles ao novo método”, afirma.

O especialista esteve no Brasil em junho para o HSM Business Summit. No evento, ele apresentou um resumo de sua teoria atualizada em seu livro The Execution Premium (Harvard Business Review, 2008). A seguir, as seis etapas para colocar o método BSC em prática. E garantir que o planejamento estratégico de uma empresa será revertido em atitudes do dia a dia.

1. Desenvolver a estratégia. Definir para onde vai a companhia nos próximos anos. Quais seu propósito e objetivos?

2. Traduzir a estratégia em um mapa estratégico de execução. Em outras palavras, cascatear as metas.

3. Alinhar funcionários e todas as unidades da organização na mesma estratégia. Mesmo que, para isso, precisem ser trabalhadas as áreas de negócios separadamente. As ações individuais devem estar alinhadas ao objetivo comum.

4. Vincular as melhorias operacionais às prioridades estratégicas. O que ocupa a agenda dos executivos impacta diretamente no objetivo de longo prazo? É importante repetir essa pergunta a todo momento para evitar desvio de rota ou desperdício de recursos.

5. Conduzir reuniões de revisão de estratégia para monitorar e guiar a implementação da estratégia. Nesses encontros, é possível reconhecer e corrigir os desvios de rotas e desperdícios de recursos.

6. Periodicamente, testar e adaptar a estratégia em curso. O aprendizado é constante. Em vez de entrar no piloto automático, revise o plano a todo momento.

Fonte: Época Negócios

Compartilhe este post

Comments (51)

  • Everto

    Muito bom! Parabéns pelo engajamento de trazer ótimas informações sobre gestão.

    8 de julho de 2016 at 16:53
  • Joshua Santiago

    I just want to mention I am just beginner to blogs and certainly loved you’re page. Almost certainly I’m going to bookmark your blog . You absolutely come with excellent article content. Cheers for sharing with us your web-site.

    7 de julho de 2020 at 02:26
  • buy generic viagra online paypal

    I?d need to check with you below. Which is not something I typically do! I appreciate reading an article that will certainly make individuals think. Likewise, many thanks for permitting me to comment!

    8 de julho de 2020 at 23:59
  • CBD

    I would like to convey my admiration for your generosity in support of men and women that have the need for help with this particular concern. Your special dedication to getting the message all over had been wonderfully productive and have all the time made professionals much like me to attain their dreams. Your own invaluable tutorial means a great deal to me and additionally to my office workers. Thank you; from everyone of us.

    9 de julho de 2020 at 00:14
  • best security doors for homes

    Superb website you have here but I was wondering if you knew of any discussion boards that cover the same topics talked about in this article? I’d really like to be a part of online community where I can get opinions from other knowledgeable individuals that share the same interest. If you have any suggestions, please let me know. Thanks a lot!

    10 de julho de 2020 at 14:02
  • John Deere Technical Manuals

    Good day! Do you know if they make any plugins to protect against hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any tips?

    10 de julho de 2020 at 19:06
  • why not check here

    There are some fascinating points in this short article yet I don?t know if I see all of them center to heart. There is some credibility yet I will hold viewpoint up until I check out it better. Good post, many thanks and we desire much more! Contributed to FeedBurner also

    11 de julho de 2020 at 11:26
  • high cbd flower or shake for sale

    This internet site is really a walk-through for all of the details you desired concerning this as well as didn?t recognize who to ask. Glimpse below, and you?ll most definitely uncover it.

    13 de julho de 2020 at 16:34
  • water sulable cbd for sale

    I?d have to check with you here. Which is not something I normally do! I appreciate reading a post that will make people believe. Likewise, thanks for enabling me to comment!

    14 de julho de 2020 at 18:51
  • John Deere Repair Manuals

    An interesting discussion is worth comment. I do think that you need to write on this topic, it might be a taboo subject but usually people are insufficient to speak on such topics. To another. Cheers

    15 de julho de 2020 at 01:59
  • grizzly cbd enhanced calming dogs

    I?m amazed, I have to state. Actually seldom do I run into a blog site that?s both instructional and also amusing, and also let me inform you, you have struck the nail on the head. Your suggestion is exceptional; the concern is something that inadequate individuals are speaking smartly about. I am extremely delighted that I came across this in my look for something connecting to this.

    15 de julho de 2020 at 07:54
  • cbd oil for a dog leg pain

    I?m satisfied, I need to say. Actually rarely do I come across a blog that?s both instructional and entertaining, as well as let me tell you, you have struck the nail on the head. Your idea is exceptional; the concern is something that inadequate individuals are talking wisely about. I am very pleased that I stumbled across this in my look for something relating to this.

    16 de julho de 2020 at 03:27
  • cbd oil for nerve and spinal pain in dogs

    Oh my goodness! a remarkable post dude. Thank you Nonetheless I am experiencing problem with ur rss. Don?t understand why Not able to register for it. Is there any person getting the same rss problem? Any person that understands kindly respond. Thnkx

    16 de julho de 2020 at 16:16
  • oral cbd oil skin benefits

    I was very delighted to locate this web-site. I wished to many thanks for your time for this remarkable read!! I definitely enjoying every bit of it and I have you bookmarked to take a look at new stuff you post.

    17 de julho de 2020 at 20:57
  • full spectrum cbd oil

    I am the manager of JustCBD company (justcbdstore.com) and am planning to broaden my wholesale side of business. It would be great if someone at targetdomain share some guidance 🙂 I considered that the very best way to accomplish this would be to talk to vape stores and cbd retail stores. I was really hoping if someone could suggest a trusted site where I can get Vape Shop B2B Sales Leads I am currently examining creativebeartech.com, theeliquidboutique.co.uk and wowitloveithaveit.com. On the fence which one would be the best solution and would appreciate any advice on this. Or would it be simpler for me to scrape my own leads? Ideas?

    18 de julho de 2020 at 10:14
  • 25mg cbd capsules dosage

    Place on with this review, I genuinely think this internet site needs far more factor to consider. I?ll most likely be again to check out much more, thanks for that information.

    18 de julho de 2020 at 19:01
  • look at more info

    I was extremely happy to discover this web-site. I wanted to thanks for your time for this fantastic read!! I definitely enjoying every little of it and I have you bookmarked to take a look at new stuff you article.

    20 de julho de 2020 at 07:06
  • sell

    really wonderful post, i absolutely enjoy this site, keep on it

    21 de julho de 2020 at 00:09
  • Louetta Laverette

    Area on with this article, I absolutely think this internet site requires far more consideration. I?ll probably be once more to check out much more, many thanks for that info.

    22 de julho de 2020 at 03:20
  • Carlos Louden

    There are some interesting points in time in this write-up but I don?t know if I see all of them facility to heart. There is some credibility yet I will hold point of view until I consider it even more. Excellent article, thanks and also we want more! Added to FeedBurner also

    23 de julho de 2020 at 03:19
  • about his

    You made some good factors there. I searched the internet for the problem as well as found most people will accompany with your web site.

    24 de julho de 2020 at 01:03
  • official source

    I?d need to check with you here. Which is not something I generally do! I enjoy checking out a blog post that will certainly make people assume. Additionally, many thanks for enabling me to comment!

    25 de julho de 2020 at 13:14
  • you could try these out

    An impressive share, I just offered this onto an associate that was doing a little analysis on this. As well as he as a matter of fact acquired me breakfast since I found it for him. smile. So let me reword that: Thnx for the reward! Yet yeah Thnkx for spending the moment to discuss this, I really feel strongly regarding it as well as enjoy finding out more on this subject. When possible, as you end up being knowledge, would certainly you mind upgrading your blog site with even more information? It is extremely handy for me. Big thumb up for this article!

    27 de julho de 2020 at 03:13
  • page

    This is the right blog site for any individual who intends to discover this topic. You realize so much its practically tough to argue with you (not that I actually would want?HaHa). You absolutely put a brand-new spin on a subject thats been blogged about for years. Great stuff, simply great!

    28 de julho de 2020 at 03:33
  • Appliance Repair

    Your style is really unique in comparison to other folks I have read stuff from. I appreciate you for posting when you’ve got the opportunity, Guess I will just bookmark this page.

    28 de julho de 2020 at 10:52
  • Going Here

    Can I simply state what a relief to find a person who actually knows what theyre speaking about on the net. You definitely recognize exactly how to bring a problem to light as well as make it crucial. More individuals require to read this and understand this side of the tale. I cant believe youre not more prominent because you definitely have the present.

    28 de julho de 2020 at 13:05
  • Scam Reviews

    An interesting discussion is worth comment. I do believe that you ought to write more on this issue, it may not be a taboo subject but typically folks don’t discuss such topics. To the next! Many thanks!!

    28 de julho de 2020 at 19:31
  • Look At This

    extremely good post, i certainly love this site, continue it

    30 de julho de 2020 at 04:37
  • Harling Security

    This site was… how do I say it? Relevant!! Finally I have found something which helped me. Cheers!

    30 de julho de 2020 at 06:46
  • Somly

    Spot on with this write-up, I actually believe that this site needs a lot more attention. I’ll probably be returning to see more, thanks for the information!

    30 de julho de 2020 at 12:18
  • ?????

    Love watching movies !

    30 de julho de 2020 at 15:50
  • Google

    I’m amazed, I have to admit. Rarely do I encounter a blog that’s both educative and entertaining, and without a doubt, you’ve hit the nail on the head. The issue is something which too few folks are speaking intelligently about. Now i’m very happy I found this in my hunt for something relating to this.

    30 de julho de 2020 at 21:05
  • important link

    There is significantly a bundle to learn about this. I think you made sure nice points in functions likewise.

    30 de julho de 2020 at 21:13
  • ?????

    Best view in the town !

    31 de julho de 2020 at 01:59
  • ????

    Best view in the town !

    31 de julho de 2020 at 17:12
  • look what i found

    I am typically to blog writing and also i really appreciate your content. The short article has really peaks my interest. I am mosting likely to bookmark your website as well as maintain looking for brand-new info.

    1 de agosto de 2020 at 11:03
  • Scams Reviews

    Next time I read a blog, Hopefully it won’t fail me as much as this particular one. After all, Yes, it was my choice to read through, but I actually thought you would probably have something useful to talk about. All I hear is a bunch of crying about something that you can fix if you weren’t too busy searching for attention.

    1 de agosto de 2020 at 12:27
  • advertisement video

    There’s definately a lot to know about this subject. I like all the points you’ve made.

    1 de agosto de 2020 at 16:16
  • https://www.landpage.co/

    Superb blog! Do you have any tips for aspiring writers? I’m planning to start my own website soon but I’m a little lost on everything. Would you advise starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m completely confused .. Any recommendations? Thanks a lot!

    2 de agosto de 2020 at 01:14
  • ????

    Best view in the town !

    2 de agosto de 2020 at 01:40
  • ?????

    Love watching movies !

    2 de agosto de 2020 at 13:15
  • Love Vibes

    When I originally commented I appear to have clicked on the -Notify me when new comments are added- checkbox and from now on each time a comment is added I get 4 emails with the exact same comment. There has to be a means you can remove me from that service? Thank you!

    2 de agosto de 2020 at 22:47
  • ?????

    Love watching movies !

    3 de agosto de 2020 at 02:21
  • ???????

    Best view in the town !

    3 de agosto de 2020 at 02:56
  • find out this here

    The next time I check out a blog site, I wish that it does not dissatisfy me as high as this one. I mean, I know it was my choice to review, but I in fact thought youd have something intriguing to claim. All I listen to is a bunch of grumbling regarding something that you might deal with if you werent too busy searching for interest.

    3 de agosto de 2020 at 11:50
  • click here for more

    I found your blog site on google as well as inspect a few of your very early articles. Continue to keep up the very good run. I simply added up your RSS feed to my MSN News Visitor. Looking for ahead to reading more from you in the future!?

    4 de agosto de 2020 at 09:45
  • see post

    The following time I check out a blog, I wish that it doesn’t dissatisfy me as much as this. I mean, I understand it was my selection to read, yet I in fact thought youd have something fascinating to say. All I listen to is a lot of whimpering concerning something that you can deal with if you werent too busy searching for attention.

    5 de agosto de 2020 at 15:43
  • Albuquerque

    My developer is trying to convince me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using WordPress on a number of websites for about a year and am nervous about switching to another platform. I have heard excellent things about blogengine.net. Is there a way I can transfer all my wordpress posts into it? Any kind of help would be really appreciated!

    6 de agosto de 2020 at 03:33
  • security screens near me

    Hello there! This is my first comment here so I just wanted to give a quick shout out and say I genuinely enjoy reading through your posts. Can you suggest any other blogs/websites/forums that cover the same subjects? Thanks!

    6 de agosto de 2020 at 07:32
  • security screens phoenix

    Woah! I’m really loving the template/theme of this site. It’s simple, yet effective. A lot of times it’s difficult to get that “perfect balance” between user friendliness and appearance. I must say you have done a amazing job with this. In addition, the blog loads super quick for me on Opera. Superb Blog!

    6 de agosto de 2020 at 12:07
  • buy thc cbd tea online

    There are certainly a lot of details like that to think about. That is a fantastic indicate bring up. I supply the thoughts above as basic inspiration however plainly there are concerns like the one you raise where the most crucial point will be operating in honest good faith. I don?t know if ideal techniques have actually emerged around points like that, yet I make sure that your task is plainly determined as a fair game. Both kids and girls feel the influence of just a moment?s enjoyment, for the rest of their lives.

    7 de agosto de 2020 at 01:34

Deixe uma resposta

O seu endereço de e-mail não será publicado.